Facial beauty device _ SOAP
“Soap” is a Facial Cleansing Brush that designed by BOUD for MINISO.
This product is an intuitive design that uses and features. It has been designed based on the shape of traditional soap and soap holder that has been developed and used comfortably for a long time.
Facial beauty device _ SOAP
“Soap” is a Facial Cleansing Brush that designed by BOUD for MINISO.
This product is an intuitive design that uses and features. It has been designed based on the shape of traditional soap and soap holder that has been developed and used comfortably for a long time.
Facial beauty device _ SOAP
“Soap” is a Facial Cleansing Brush that designed by BOUD for MINISO.
This product is an intuitive design that uses and features. It has been designed based on the shape of traditional soap and soap holder that has been developed and used comfortably for a long time.
Facial beauty device _ SOAP
“Soap” is a Facial Cleansing Brush that designed by BOUD for MINISO.
This product is an intuitive design that uses and features. It has been designed based on the shape of traditional soap and soap holder that has been developed and used comfortably for a long time.
Facial beauty device _ SOAP
“Soap” is a Facial Cleansing Brush that designed by BOUD for MINISO.
This product is an intuitive design that uses and features. It has been designed based on the shape of traditional soap and soap holder that has been developed and used comfortably for a long time.
Facial beauty device _ SOAP
“Soap” is a Facial Cleansing Brush that designed by BOUD for MINISO.
This product is an intuitive design that uses and features. It has been designed based on the shape of traditional soap and soap holder that has been developed and used comfortably for a long time.
Don't plug in, plub in!
PLUB is compatible with all headphones that receive audio through a 3.5 mm cable allowing the user to make any currently owned headphone wireless. PLUB distinguishes itself as the most affordable, lightest, and easy-to-use Bluetooth receiver available. PLUB was created using a minimalist approach, stripping the Bluetooth receiver down to only essential functions and essential design.
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Jimmy Sungho Park is a multidisciplinary designer and creative director who helps brands stand out through product design, brand experience, and spatial storytelling.
Jimmy Sungho Park currently lead Design R&D at MINISO’s Seoul Design Center, part of MINISO, a global IP platform retail brand present in over 110 countries with more than 8,500 stores worldwide.
With an IP-centered mindset, I conduct R&D on innovative products and services that connect IP with customers.
At MINISO, some of the products I directed have surpassed 80 million units in sales, and I have contributed through products that each achieved sales of several million units.
- Directed have surpassed 80 million units in sales (Hair Brush Original Design)
- Designed MINISO’s original DIY system, which achieved approximately KRW 20 billion in sales.
- Planned new themes for MINISO’s original IPs.
- Contributed to approximately USD 14.8 million, in sales over two years through new product design.
Prior to this, I founded the creative studio BOUD (2015–2023) and RightBrain (2004–2015).
- The corner-object brand - mosery
(The corner-object designs I created for the brand mosery during this period have been sold at MoMA New York, the Museum of Fine Arts, Houston, Museum SAN, and the National Museum of Modern and Contemporary Art, Korea.)
- Brand identity and product identity renewal for Qcells, one of the world’s leading renewable energy companies.
- Collaboration brands include Samsonite, Polaroid, HP, OPPO, Cheil Worldwide, and more.
RightBrain, which I first founded in 2004, is one of Korea’s pioneering UX design agencies. Collaboration brands include Samsung, SKT, Cheil Worldwide, Fidelity, Citi Bank and more.
From 2000 to 2004, I was an early member of OPENTIDE, Samsung Group’s first consulting company, where I mainly worked on Samsung’s online branding projects through design and eBrand consulting.
In addition, I am a recipient of iF Design Award seven times, Red Dot three times, CES Innovation Award two times, Dezeen Award, German Design Award, and Good Design Award Japan. I currently serve as a jury member of Asia Design Prize.
To me, design means bringing possibilities that never existed before into reality, in ways that are beautiful and useful.